Filip Cederholm Goes from Advertising to Charity

What do you do when you’re stuck in a rut and feel that your work no longer represents you or what you stand for? Photographer Filip Cederholm experienced that recently. So he decided not only to do something different, but also to use his creativity to make a difference. 

Before changing his path, Filip Cederholm from Sweden had a successful career as a commercial photographer with many big international and Swedish brands on his list of clients. But after spending years zooming in on people’s faces to remove pimples and wrinkles, he started questioning what he was doing. He asked himself: could I do something else? Could I use my creativity differently to make a difference?


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